Business Research Methodology

Course Outcome

  • • Recall the significance of research in business decision-making and problem-solving.
    • Memorize various research methodologies used in business research.

  • • Comprehend the significance of research in business decision- making and problem-solving.
    • Understand the process of formulating research problems, objectives, and hypotheses.
    • Grasp the ethical standards and considerations in conducting
    business research.

  • • Apply knowledge of research methodologies to formulate research problems, objectives, and hypotheses.
    • Utilize data collection, analysis, and interpretation skills using quantitative and qualitative techniques in business research.

  • • Analyze different research methodologies used in business research.
    • Evaluate data collected using quantitative and qualitative techniques for business research purposes.

  • • Assess the effectiveness of research findings communication through structured reports and presentations.
    • Evaluate adherence to ethical standards and considerations in conducting business research.