Course Outcome
- Applying the Concept of Marketing in Real life.
- Analyse the role of events in image building and all the steps of planning and organizing an event.
- Strategic marketing and media planning for events.
- Knowledge and ability to identify risk areas, evaluate safety measures & demonstrate the ability to review, analyse events.
- Understand the opportunities, challenges, and issues in designing and implementing green marketing strategies.
- Demonstrate evidence of emerging green consumer segments and how marketers are addressing those need.
